Case Study: Skoghus Airbnb – A Nature Immersion Experience in British Columbia

Client: Pacific Sands Beach Resort
Team: Cameron Seguin, Abigale Wynberg, Samantha Pugh, Joe Gobillot

Objective:

Skoghus Airbnb, a Scandinavian-inspired treehouse in British Columbia, sought high-quality visual storytelling to authentically promote its unique stay experience. The goal was to showcase the intimacy, nature immersion, and aesthetic appeal of the treehouse while engaging potential guests through organic social media exposure.

Results & Performance Metrics:

Total Reach (All Content): 28,945+ accounts
Total Engagements (Likes, Comments, Shares, Saves): 1,042+
Non-Follower Engagement Rate: 73.1% (indicating strong discovery potential)

Benchmarking Against Industry Standards

How My Content Performed Compared to the Travel & Hospitality Industry:

• Average Instagram engagement rate for travel brands: ~1.41%

• My highest engagement rate: 7.9% (5x higher than industry benchmarks)

• Average video views for creators under 10K followers: ~2,000-3,000

• My top reel views: 11,492 (significantly outperforming benchmarks)

Learn more about Skoghus Airbnb: Skoghus